The German business management consultant company organised a record-breaking team-building event for its employees across the globe.
Sun Ha Long LLC recently unveiled the Queen cable car in Ha Long City, in the Quang Ninh province of Vietnam, and a new record was announced.
German companies Mainzplus Citymarketing GmbH and hammock manufacturer La Siesta GmbH took on a brand new Guinness World Records title in a bid promote the city of Mainz as a relaxing tourist destination.
Proctor & Gamble (P&G) and Transmed created the world’s longest greetings card mosaic as part of their ‘Thank you Mom, for Raising a Champion’ campaign which was organised to celebrate athletes in the 2016 Olympic Games.
India’s Bangalore Baking Buddies recently created a 1,078 kg dirt cake in a successful attempt to demonstrate the company’s skills and passion for baking.
Last weekend at the Qingdao Beer Festival in Shandong, China, 1,007 robots bopped and shimmied their way to a new world record for the most robots dancing simultaneously.
Yoghurt brand's event at the Queen Elizabeth Olympic Park in London sees 391 participants break the record for the largest exercise ball class.
New York-based restaurant Serendipity 3 earned a Guinness World Records title after crafting a special grilled cheese sandwich that sells for $214.
Arla Foods Deutschland GmbH (Germany) invited guests at the Muenster city festival in Germany to take a seat at the world’s longest picnic table, in celebration of the company’s 10th anniversary.
The world record for the largest human mattress dominoes has been knocked down once again, after Stylution Int’l (China) Corp. and Ayd Group set up a chain reaction with a staggering 2,016 people.
Guinness World Records has just confirmed that the Sunway TaihuLight supercomputer is officially the world’s fastest computer, performing at 93.01 petaflops/s on the Linpack benchmark.
The US Postal Service has made history after a stamp which they placed on NASA’s New Horizons Spacecraft travelled all the way to Pluto.
Successful attempt at the record for the Largest human image of an airplane took place at Addis Ababa Airport and was in celebration of the airline taking delivery of Africa’s first Airbus 350 XWB.
The Tulln Domino Team from Austria recently toppled three spectacular world records in one massive chain reaction set-up, with new titles set for most disc cases, largest stick bomb and a longest domino wall.
Just in time for summer fun, the Schlitterbahn Galveston Island Water Park in Galveston, Texas, USA has completed building a 24.86 metres (81 ft 6.72 in) tall water coaster.
Ahead of the England versus Pakistan test series which starts on 14th July, cricket legend Nasser Hussain successfully attempts record at Lord's Cricket Ground in London.
US company Olympic Paints and Stains recently unveiled a 30.863 m² (332.21 ft²) paintbrush mosaic in Charlotte, North Carolina.
The innovative power plant in Bouchain, France was confirmed by experts as achieving a record-setting 62.22% efficiency.
The entrance of a fresh food market in Sharjah, UAE is now shrouded in a stunning red glow from the world’s largest standing lantern, which stands at 13.09 metres (42 ft 11 in) high.
Sam Fay explains how Guinness World Records works with brands and agencies to put record-breaking at the heart of their campaigns.