629 midwives have entered the record books after taking part in the world’s largest baby massage lesson, hosted by Johnson & Johnson Indonesia.
Twenty-seven employees from confectionery company Mars, Incorporated have built the world’s largest M&M’s mosaic (logo) in Sofia, Bulgaria.
Cape Verde has entered the record books after beverage manufacturer and distributor Cavibel SA and restaurant owners Grupo Mirage cooked the world’s largest cachupa stew.
Staff from the Japanese stationery manufacturer, Zebra, have built a record-breaking 1.684 metre long (5 ft 6.3 in) marker pen.
Sony Pictures Television has achieved a record after 'The Voronins' – a Russian show inspired by the US’s 'Everybody Loves Raymond' – became the longest-running sitcom adaptation.
Employees of digital micro sensors and systems manufacturer, Sensirion AG-The Sensor Company (Switzerland) have broken the record for building the world’s longest marble run.
Southern US grocery store Food Lion recently achieved a noteworthy Guinness World Records title while also helping their local Virginia community
Germany’s Michael Sturm broke the world record for the most beer steins carried over 40 metres during an Oktoberfest event in Brazil.
A new VR record was unveiled at the Festival of Marketing – marking the first time that a conference audience has been able to attempt a record in the virtual world.
Samsung Gulf Electronics (UAE) wanted to launch its Galaxy Note8 device and demonstrate its "Do Bigger Things" slogan by setting a Guinness World Records title.
Jaguar Land Rover and former Olympic skier Graham Bell (UK) have broken the record for the fastest towed speed on skis.
Grab your favourite tortilla chips – a wholesaler in Mexico has just achieved the world’s largest serving of guacamole, and it looks delicious.
You won’t be able to fit this gigantic piece of plastic in a standard wallet! Guinness World Records has confirmed that Alon Brands Inc. has officially set a record for the world's largest gift card in El Paso, Texas, USA.
Thousands gathered in Brooklyn’s Prospect Park, USA last weekend to improve their flexibility by joining the record attempt for most people doing yoga in pairs.
Crayola found a creative way to reveal their latest coloured crayon “Bluetiful” earlier today, by attempting the record for the world’s largest crayon.
Spanish car manufacturer SEAT organised a record-breaking event to celebrate the 60th anniversary of the SEAT 600 with dedicated fans of the classic vehicle.
German tour operator and travel agency Schauinsland-Reisen GmbH has broken the record for the world’s tallest sandcastle, after building a spectacular 16.68 m (54 ft 9 in) sculpture.
Brands and agencies have boosted their presence in the annual Guinness World Records book with activations featuring flying robots, spectacular installations, world beating sports stars and a large gathering of extremely lucky people.
The staff at builders merchant Jewson set the record for the most people wrapping presents simultaneously in 2016 and landed a place in the new Guinness World Records 2018 book as a result.
On Sunday, Sheffield Wednesday baked the world’s largest cake ball to celebrate the football club’s 150th anniversary and the Owls in the Park 2017 event.