How to set or break a Guinness World Records title

To become a record-holder requires determination, extraordinary skills and commitment. Before applying for an existing record, check the current information and make sure you’ve got what it takes to break the record. If you are suggesting a new record idea, we recommend that you spend some time searching our current records to see what may already have been achieved in your area of expertise. Every newly approved record idea has to be significantly different from existing records and demonstrate a completely new skill. Being the first to suggest a record does not immediately qualify for acceptance, with around 60% of applications for new records being rejected. However, we are always looking for new exciting ideas to reflect the world’s diversity.

Ahead of applying, have a look at the key steps to follow.

Step 1

Explore our records database thoroughly, check the What makes a GUINNESS WORLD RECORDS record title page and familiarise yourself with our record breaking criteria and policies.

Step 2

Choose a record you would like to attempt or suggest a new idea.

Step 3

Apply and wait to receive the guidelines. If your suggestion is not accepted, we will still reply and explain why. This can take up to 12 weeks (or more if we have more demand than usual).  Please check our current waiting times for the most up to date information.

If you are in a hurry you can fast track your application by purchasing our Priority Application service (charges apply).

Step 4

Once you have access to the guidelines, read them thoroughly in order to understand the requirements for the attempt and the evidence needed. You will also have access to a very important document called GUIDE TO YOUR EVIDENCE, which will explain in detail how to get your attempt verified. Many attempts are rejected because the rules have not been followed correctly.

Step 5

Practice, practise, practise… it takes a lot of time and dedication to become the best in the world! Only move on to the following step when you are confident you can beat the record or the minimum requirement (in the case of a new record).

Step 6

Plan and attempt your official record attempt as per the guidelines:


  • Decide date, time and location for the record attempt
  • Arrange the presence of the independent witnesses & any other specialist(s) required
  • Plan out the logistics and prepare the necessary equipment
  • Arrange for a photographer and videographer to document your attempt
  • Check the current record to beat in case it’s been broken
  • Attempt the record and have fun!

Step 7

Gather your evidence; prepare your cover letter and all other required documents ready for submission. More than 50% of submissions are rejected because the evidence is insufficient. Once you are confident with the submission, upload your evidence online and await the result. Our Records Management Team review each application individually and the process can take up to 12 weeks. Check current waiting times for the most up to date information.

Step 8

The moment of truth! 

If you are successful, congratulations - you will receive an official Guinness World Records certificate (further certificates and merchandise can be purchased in the GWR Store). If not, do not give up, you can apply again or pick a different record to attempt.