Cricket Wireless, a wireless service provider in the USA and branch of AT&T, has officially achieved the Guinness World Records title for the Longest non-TV promotional/advert commercial.
The 24-hour event was hosted on Cricket’s YouTube channel from Tuesday, December 20 to Wednesday, December 21 inspiring viewers to share a day of Christmas festivity in the spirit of the holiday season.
The commercial showcased a variety of non-stop holiday themed content for viewers to enjoy.
Hosted by actress Tiffany Smith, singer Lauren Mayhew, actor Devon Smith and on-air host and pop culture expert AJ Gibson, viewers received a chance to chat with some of the hottest social influencers on the internet, and win prizes.
Cricket Wireless had a full day of live space to fill, and they did not disappoint. With continuous segments, they gave their audience a breadth of entertaining content.
Top features included musical performances by the Calvin C. Winbush Band, painting with mural artist KipToe, a breakfast cooking demonstration with junior chef Jimmy Warshawsky, and even salsa lessons.
“From the beginning, Cricket set out to be different, redefining the way a wireless carrier interacts with its customers,” mentioned Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “This record-breaking live stream is just one of the many ways we are sharing joyful stories through technology, and taking a different approach to spreading cheer this holiday.”
In celebration of their success, Cricket Wireless gathered every helping hand on set of the production to participate in a cleverly orchestrated mannequin challenge which you can watch below.