Guinness World Records can confirm re-elected US president Barack Obama has broken three social media records, for Most widespread social network message in 24 hours, Most likes on a Facebook item in 24 hours and Most likes on a Facebook item ever with record figures looking to continue to increase in the next few hours.
The Most widespread social networking message reads "Four more years", accompanied by a photograph of Obama and wife Michelle, which was retweeted more than 687,429 times within 24 hours of its first appearance on 7 November 2012.
"Four more years" is still being retweeted with more than 10 hours to go to complete the 24 hours required to satisfy the world record, but the figure has already surpassed the posts of the previous record holder, Justin Bieber.
The pop star's 18th birthday message was re-posted 251,878 times on Twitter and Facebook by different individuals within 24 hours of its first appearance on 1 March 2012.
The president has also smashed two facebook records: a post made on 7 November 2012 on Obama's official Facebook page received the Most likes on a Facebook item ever, doubling in less than 24 hours the previous records of 1,662,336 and surpassing by four times the record for Most likes on a Facebook item in 24 hours, which stood at 588,243.
Editor-in-Chief Craig Glenday commented "Obama did more than just beat Romney; he also ousted Justin Bieber from the Twitter top spot and broke the most significant social media records to date. Browsing through the comments on Twitter and Facebook, it's clear that it's not just Americans who are overjoyed at Obama's victory last night - the world has tweeted and posted its support for the President's second term. These incredible stats - an snapshot of opinion from around the world - are a testament to the President's global popularity and a demonstration of the importance and power of social media in modern politics."
The final figures that will enter the record books will be confirmed by Guinness World Records after the 24-hour period is finalised.