Most expensive advertisement (commercial) on television

A four-minute feature film made by director Baz Luhrmann (Australia) advertising Chanel No. 5 perfume is the world’s most expensive TV advertisement, costing £18 million ($33 million) to produce. Starring Nicole Kidman (Australia) as a Marilyn Monroe-style actress who is pursued by paparazzi, the advert made its big-screen debut in cinemas throughout the USA on 1 November 2004 and subsequently premiered on US television on 11 November 2004. Having made its initial debut on the big screen in the USA, the advert went on to be shown in cinemas and subsequently television screens throughout Australia, UK, France and the Netherlands from November 2004. The glamorous production awarded Nicole Kidman a fee of £2 million ($3.7 million) to appear, and featured couture outfits by designer Karl Lagerfeld and a musical soundtrack by classical composer Debussy.