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Longest exclusivity deal between a videogame publisher and car manufacturer

Longest exclusivity deal between a videogame publisher and car manufacturer
Who
Electronic Arts, Porsche
What
17 year(s)
Where
Not Applicable
When
2016

Porsche signed an exclusivity deal with Electronic Arts in 2000, which meant that its cars could only appear in videogames produced by that publisher. The contract came to an end in 2016 after 17 years, marking the conclusion of the longest exclusivity deal between a games publisher and car manufacturer.

Only sub-licensing deals such as that by Turn 10 for the Forza franchise saw Porsche cars used in non-EA games.