Longest unboxing livestream (video)

The longest unboxing livestream (video) lasted 24 hours and was achieved by The Pokémon Company International and a team of content creators in London, UK, on 22 November 2024.

Over 20,000 cards and 1,500 booster packs were opened during the livestream alongside dozens of other Pokémon products. A total of 31 influencers worked in groups of 2-3 to host the livestream in 2-hour segments with Pikachu coming in at the end to celebrate with them. The influencers came from UK, France, Germany, Spain and Italy and hosted in their native languages. Pokémon fans across the world tuned in to watch and participate online.

The influencers who took part are: Dario Huebler (@TheZeroOfTime), Finn (@fionntime), Eleonora Olivieri (@Ele.olivieri), Mohamed Grami (@Toto96_YT), Lutfi Zeton (@Luh), Ismael Meca (@Keibron), Guillaume & Kim (@Guillaume_et_Kim), Elodie (@Missjirachiyt), Julien (@Newtiteuf), Kiwi (@Pinku_kiwi), Kais (@Yekais), Tom Burns (@tomrpi), Matthew Mackinnon & Ryan Mackinnon (@matthewandryan), Jamie Jo (@JamieJoArt), Abbey Simpson Hughes (@AttackOnMew), Chloe (@Kantochlo), Victoria Clay (@victoria_clay), Joseph Merrick (@Serebii), Ross Gilbert (@thewossy), Jo Ahmad (@nintendo.grl), Mayuren Naidoo (@mayplaystv), Mia Crutchley (@gamewithkiwi), Rachel Gunn (@PokeGirlRach), Rich Page (@RichRevived), Nicola (@heyitsnicola_), Charlotte (@charceus), Georgina Palanques (@ginamon.x), Richard Fairlie (@RichardFairlieMusic), and Niamh Fitzsimons (@NerdyNîamh).