Privacy policy

Who are we?

Founded in 1954, GWR’s mission is to be the ultimate global authority on record breaking achievement. That means we research, measure, document and authorise the world’s superlatives, from which we create world class products that entertain, inform and inspire people through our unique window on the world. 

GWR’s purpose is to inspire people - individuals, families, schools, teams, groups, companies and communities – of any age, in any city or country. We don’t define or recognise success in a conventional or limited way and so draw upon the entire range of superlatives to help people realise their potential and to re-examine the world.