Bugs to life!

See and hear record-setting creepy-crawlies as they materialize from the pages of Guinness World Records: Wild Things. This page explains how it all works, what you need and what you can expect!

More about Wild Things

In Guinness World Records’ wildest book yet – released on 4 October – a few of the superlative critters are literally crawling out of the pages.

Get up close – or as close as you dare! – with the world’s heaviest scorpion, the most venomous centipede and the largest beetle, among others.

In addition to seeing the virtual creepy-crawlies scurry and flap in front of you, you’ll also have the chance to take a mini quiz about each critter. Get all your friends and family to have a go and see who has the best bug knowledge!

What you need

To see these (not so!) mini-beasts come to life, you’ll first need a connected device such as a smartphone or a tablet. Next, check the device has some space available and download the free AugmentifyIt® app from one of the following: 

  • App Store 
  • Google Play 
  • Amazon Appstore

Once the app is downloaded, it’s as simple as opening it, then holding the built-in camera over a bug. After a few seconds, you may see a loading wheel appear. Let the app do its work and watch as the creepy-crawly transforms from 2D to 3D on the screen! Don’t forget to turn up the volume too, as there’s also audio…


To activate another critter, simply block the camera or move it away, then repeat the process.

If you’re reading this on a computer screen, or have two portable devices to hand, you can test out the app right now with the centipede below. With the app downloaded, open it up and hover your phone/tablet over the image to see it crawl around your screen!

Centipede 2

Guinness World Records has teamed up with the developers behind augmented-reality app AugmentifyIt® to turn record-breaking creepy-crawlies from 2D into 3D with the power of AR technology.

Brett Haase and Ahrani Logan, AugmentifyIt's founders, wanted to create something parents and teachers could easily use to help kids explore Science, Technology, Engineering, Arts and Maths (STEAM) subjects.

The pair say that for augmented reality to work best, it needs to be "realistic, relevant, educational and interactive".

Ahrani and Brett are the AR masterminds behind the AugmentifyIt app


Guinness World Records: Wild Things launches in the UK on 4 October. Find out where you can buy your copy.

All bug images: Shutterstock