Global luxury automotive brand GENESIS stirred up a sensation in Shanghai on March 29, 2021, lighting up the evening sky with thousands of drones in a stunning performance to celebrate the official entry of GENESIS into the Chinese market.
In the process, they broke the Guinness World Records title for the most Unmanned Aerial Vehicles (UAVs) airborne simultaneously.
Set above the glittering skyscrapers of the iconic Shanghai skyline, the complex and innovative production was designed to showcase Genesis’s unique brand concept and design philosophy.
Genesis presented a drone flight performance, titled the “Genesis of Genesis”, represented the beginning of Genesis in China.
Thousands of drones transformed the skies of central Shanghai into a canvas on which they "painted" the brand story of Genesis.
Audiences on both sides of the Bund witnessed the brand’s signature design elements animated in the air - as well as a preliminary look at the Genesis G80 and GV80, which are seen as the ultimate expression of the brand's "Athletic Elegance" design philosophy.
At the climax of the show, 3,281 drones came together to create the Genesis emblem, and broke the previous record of 3,051 drones.
“At the heart of the Genesis promise is the daring spirit to do things differently. With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. ” - Markus Henne, Chief Executive Officer of Genesis Motor China