In celebration of World Sleep Day, we’re sharing how one retail chain made a spectacular record-breaking achievement for the tallest stack of mattresses.
This special day draws attention to the importance of how well rested sleep contributes to an individual’s medical, educational, and social productiveness.
On 5 January 2021, Retail Service Systems, Inc. (RSS) and its subsidiary mattress retail chain, BoxDrop (both USA) set out to build something extraordinary in Florida, USA.
To celebrate the company’s continuous success, RSS incorporated a record-breaking spectacle into its three-day annual National Conference.
The event not only showcased what an achievement the entire company has made in the past year, but also launched the company into the 2021 year with an exciting new beginning.
The two businesses banded together in Jacksonville, Florida at the TIAA Bank Field, home to the Jacksonville Jaguars and known as “Jaguars Stadium,” to create something just as gigantic and memorable as their corporate success.
Determined to reach the most mattresses stacked on top of one another, king-sized Sleep2Win Smart Beds were placed at the bottom of the pile, supporting the weight of the mattresses above.
“We used king sizes to provide a stable base,” explained The VP of Product and Innovation at Corsicana, Michael Loomis.
Conference attendees in the stands watched in awe as seven individuals carefully constructed and placed 40+ mattresses on top of one another in the spacious football stadium.
An on-site surveyor watched carefully at the looming mountain of mattresses, to ensure the record would follow the official guidelines and that the entire column would be steadily planted for a full 10 seconds without toppling over.
At the end of the 10-second mark, two timekeepers confirmed the record was a colossal success!
Retail Service Systems, Inc. and BoxDrop officially achieved the record for the tallest stack of mattresses with a total of 43 mattresses, and a height of 7.416 m (24 ft 4 in).
RSS spoke on behalf of BoxDrop at its conference dinner the following night where they recognized its company triumphs along with announcing the results of its world record-breaking feat.
How is your brand inspiring your audiences? Attempt to break a world record for brand awareness, a product launch, celebration, CSR, fundraising or employee engagement – Find out more here, or contact us for more information.