A charity, a university and a financial services firm have joined forces to set a new Guinness World Records title for the Largest human image of a brain as part of a tribute to those facing Alzheimer's.

The feat was accomplished when 1,202 people gathered in centerfield at Busch Stadium (Home of the St. Louis Cardinals) to form a multi-coloured brain image.

Organised by the Alzheimer’s Association, Washington University and financial services firm Edward Jones, participants wore coloured ponchos to represent the individual lobes in the brain.

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Edward Jones has been a strategic partner for the Alzheimer’s Association's since 2016, and serves as a sponsor for the annual Walk to End Alzheimer's.

Edward Jones was able to surpass its 2017 fundraising goal for the association, raising more than $2.3 million.

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