Employees from confectionery company Mars, Incorporated have spent more than 17 hours building the world’s Largest M&M’s mosaic (logo) at Paradise Center shopping mall in Sofia, Bulgaria.
The delicious-looking logo was completed by a team of 27 and measured an enormous 49.59 m² (533.78 sq ft) and comprised approximately 291,490 M&M's.
The record total is for the M&M's logo in the centre and does not include the yellow background. However, the whole image weighed around 1,000 kg.
The number of M&M's used would have filled a staggering 22,222 individual 45 g packs, and included 600 kg of yellow M&M's, 200 kg brown and 100 kg of white, green and red.
It took the team 17 hr 30 min to individually place each of the sugar-coated chocolates.
All of the sweets used for the attempt had expired, to ensure there was no food wastage (although we expect the volunteers and guests were a little disappointed that they didn’t get to taste the record-breaking image!).
Official Guinness World Records adjudicator Paulina Sapinska (pictured above) was on hand to count the sweets and verify the record.
Mars organised the attempt as part of a campaign to raise awareness of the M&M’s brand in Bulgaria.