It’s now seven years since digital media website Mashable first celebrated Social Media Day to celebrate the positive impact digital platforms have had on global communication. 

Using the hashtag #SMDay – it aims to highlight how apps and services like Facebook, Instagram, and Twitter changed society for the better. 

To mark the occasion, we’ve picked ten digital-based record titles that are definitely share-worthy.

Most retweeted message on Twitter

#NuggetBoy broke the internet earlier in May, for his outstanding achievement of being the Most retweeted message on Twitter. With a total of 3,430,655 retweets and counting, teenager Carter Wilkerson (USA) surpassed Ellen’s record-holding #OscarSelfie with famed celebrities Bradley Cooper, Jennifer Lawrence and Julia Roberts in an effort to secure a year’s supply of Wendy's Chicken Nuggets. Though his overall goal was to accumulate 18 million retweets for his beloved Wendy’s nuggets, the fast food company gave him the year’s supply just for earning a new world record. As a silver-lining, all the massive fame Nugget Boy received helped sell #NuggsForCarter campaign t-shirts in which 100% of the profits were donated to cancer research. 

Social Media Day 3

Most followers for a dog on Instagram

You might know Jiff, as the adorable Pomeranian featured in social media star Katy Perry’s Dark Horse music video. His cuteness has given him the record as the Most followers for a dog on Instagram, with 5.6 million followers as of 29 June 2017. Jiff describes himself as a "movie actor/model" and fills his Instagram feed with snapshots of himself wearing various outfits, chilling out at home, and attending movie premieres, award ceremonies, TV studios and fashion shows. The talented pup also held records for the Fastest time for a dog to cover 5 m on its front legs (7.76 seconds) and Fastest time for a dog to cover 10 m on its hind legs (6.56 seconds).

First to accumulate 100 million followers on Twitter

Pop icon Katy Perry recently made headlines after becoming the First person to ever accumulate 100 million followers on Twitter. While Perry’s fan base has always been impressive, her popularity on the platform has surged over the last two years, having gained a staggering 39 million followers on the social media microblogging platform over that time. Since 2014, Katy has been competing with major celebs like Justin Bieber, Lady Gaga, for the most followers on Twitter; but as of today, she has a clear lead.

The singer also holds the titles for Most followers on Twitter, Most followers on Twitter (female), and Most followers on Twitter for a female pop star along with several other music industry titles off the back of her hugely successful pop career.

Social Media Day

Most popular emoji 

According to a collaborative study between the University of Michigan (USA) and the University of Peking (China), published in the International Journal of UbiComp in September 2016, the most used emoji is "Face with Tears of Joy" (aka "LOL Emoji" or "Laughing Emoji"). Of the 427 million messages taken from 212 countries/regions examined, this symbol comprised 15.4% of all emoji used worldwide. In second and third places were "Love Heart" and "Smiling Face with Heart-shaped Eyes" (aka "Heart Eyes"), respectively. The results were based on use of the Kika Emoji Keyboard app. 

A post shared by Beyoncé (@beyonce) on

Most liked image on Instagram

Superstar Beyoncé shattered the world record for the Most liked image on Instagram, after announcing that she and husband Jay Z were expecting twins. To celebrate the newest additions to the Carter family, the 35-year-old singer shared a photo of herself holding her baby bump while kneeling in front a floral wreath captioned, “We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. - The Carters.” Queen Bey surpassed Selena Gomez's previous record in less than 8 hours – with her post racking up a total of 11 million likes up to date. With this record-breaking birth announcement, Beyonce also managed to make “Twins” become the top trend on several other social media platforms. 

Fastest time to reach one million followers on Twitter

In 2015 Caitlyn Jenner shattered the record for Fastest time to reach one million followers on Twitter, with the verified account reaching the record-breaking figure in just four hours and three minutes. Her first tweet was made the morning of June 1st at 12:17 a.m. EST — a reveal of her Vanity Fair cover. By the time it reached at 4:20 PM EST, Jenner reached 1 million followers. Caitlyn's surge towards the record was helped by supporters and well-wishers using the hashtag #CallMeCaitlyn which rapidly began to trend after Caitlyn's Twitter account went live. The social media achievement occurred just two weeks after President Obama’s new Twitter account @POTUS broke the previous record, amassing one million followers in 4 hours and 52 minutes, on Monday, May 18th, 2015. 

Social Media Day 2

Most liked person on Facebook

As of 23 August 2016, the Most “liked” person on Facebook was Portuguese football player Cristiano Ronaldo, with 116,574,509 "likes". This put him ahead of Colombian vocalist Shakira (b. Shakira Mebarak Ripoll) on 104,622,942 "likes" and US actor Vin Diesel (aka Mark Vincent) on 100,200,337. As of 23 August 2016, Ronaldo (@Cristiano) also has the record for the Most popular athlete on Twitter, with 45,642,117 followers.

First Instagram from space

The First Instagram from space was posted by NASA astronaut Steve Swanson (USA) on 7 April 2014. The image was a selfie of spaceman Swanson, which was taken prior to the ISS cupola – arguably a giant leap for mankind and the world of social media. 


"Back on ISS, life is good." - Swanny #nasa #iss #exp39 #cupola #international #space #station #soyuz #earth

A post shared by International Space Station (@iss) on

Most used hashtag in 24 hours
The Most used hashtag in 24 hours on Twitter was #AlDubEBTamangPanahon, with 40,706,392 uses from 24 October 2015 - 25 October 2015.
AlDub is the collective term for a celebrity couple based in the Philippines that appear on the variety show Eat Bulaga!

Most views for a cat on YouTube

People of the internet have always love watching cat videos, but not quite as much as they loved watching Maru. With his characteristically bored expression - YouTube's most watched cat is Maru, a male Scottish fold cat from Japan whose videos had been watched a total of 340,280,203 times as of 3 May 2017. Statistics say that Mugumogu (“Maru”) is the 14th most viewed animal channel on YouTube overall. Even though he might not look impressed, we certainly think it’s a great accomplishment.