Perfetti van Melle is a leader in the confectionery and gum industry in Europe. Following a record-breaking year in the UK, PVM wanted to surprise their employees at their Winter Conference with the opportunity to become Guinness World Records™ title holders together.
Perfetti van Melle were looking for a fun and inspiring team building event which would incorporate the Smint branding. Focusing on this, Guinness World Records' in-house consultancy team, The Records Lab, worked closely with PVM to create the perfect record title for the company to break. They decided on the record Most mint dispensers set up and toppled in a domino fashion in 3 minutes, a title which fulfilled the criteria perfectly and helped promote PVM’s achievements and products.
Working together as a team to determine which method of assembling the dispensers would maximise their chances of achieving the record, the team then watched for three suspenseful but exciting minutes of record-breaking, as one by one the topple rippled down the line. Overseeing the action was an official Guinness World Records adjudicator to provide on the spot verification. Finally, the Perfetti van Melle team were awarded their Guinness World Records certificate with a presentation, finishing their conference on a jubilant and celebratory note.
"The entire Guinness World Records team were incredible, helping us find a meaningful yet challenging record and ensuring that the day itself was one to remember. The best part was seeing how everyone bonded as they came together to achieve the record. You could see how invested everyone was as that last Smint pack tumbled, with celebrations and that champion feeling lasted well into the weekend."