The Brief
With the festival already one of the main tourist attractions of Moscow and the event expecting up to five million people including tour operators organizing special tours to the Russian capitol. The Festival of Light organizers wanted to aspire not to make a show, but something that would tell a unique story.
The Solution
Moscow Government and LBL Communication Group attempted the Largest water screen projection and Most flame projections launched simultaneously GUINNESS WORLD RECORDS titles. They decided on two records to best inform the public about light and audio-visual design, but also to be entertaining and to promote Moscow as a great tourist destination.
Moscow Government and LBL Communication Group were successful with both records attempts. The record attempts saw a large a reach across media outlets with garnering large reach figures and positive engagement figures on both internal and Russian social network services.
Guinness World Records has helped us accustom the image of the festival as an always grand and overwhelming show during which something new and unique will be carried out. Each visitor has a chance to become a part of a world scale event.