The Brief
The Solution
The activity had to be non-invasive, so Guinness World Records proposed a mass participation learning session for oral cancer.
India currently holds the highest global statistic for mouth cancer. Oral cancers are very common in tribal regions in India, making awareness and screening even more most essential.
This is mainly due to the culture of chewing tobacco in India, where Gutka, a form of chewing tobacco is targeted towards the younger generation. 4,578 people took part in the oral hygiene lesson, which guided participants step by step on preventative measures they can take.
The lesson also informed on harmful habits which can lead to cancer, like chewing tobacco. Moreover, during the Largest oral hygiene lesson, 40 people were identified with suspected oral cancer.
This GUINNESS WORLD RECORDS® attempt goes to show how simple screening methods will go a long way in early detection and cure. The 40 individuals have been diagnosed with various confirmed cases of oral cancer and have been treated at a nearby hospital free of cost under a new government scheme.
“We were able to reach millions of people because of Guinness World Records. The branding has enabled many doctors to participate and more than 13,000 people get screened for cancer. Awareness on oral hygiene was raised to the participants and to millions on social media. We are grateful to the GUINNESS WORLD RECORDS team for the association in reaching the unreachable.”