Woman doing a jumping jack

The Results

More than 786,000 people visited the events over the 2 weekends, including Sheikh Mansour
+9,500 video views on the Dubai Fitness challenge Instagram page
1,455 participants from Dubai police force successfully achieved the record for Most people performing burpees
More than 15 records broken over the course of the two weekends

The Brief

As part of the Dubai Fitness Challenge, Dubai Tourism wanted to create a city-wide initiative, implemented by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council for Dubai Government. From 20 October – 18 November 2017, residents and visitors of Dubai were challenged to get active for 30 minutes every day, over a period of 30 days.

The Solution

To support this venture, the Guinness World Records™ team in Dubai proposed Guinness World Records Live!, which they tailored towards a sports theme and which ran for 2 weekends during the 30 days. Families had the opportunity to not only get fit, but break official records at the same time. GWR Live! began in Skydive Dubai, where participants could take part in engaging fitness records for all ages and abilities. Record titles attempted included Most Jumping Jacks in 30 seconds and Most aerobic step ups in 30 seconds, which contributed to creating an enjoyable and exciting environment for families. 

For the second weekend of GWR Live!, the team set up their record-breaking pods for the closing of the fitness challenge in Dubai Festival City. For the climax of the show, the Dubai police force contributed to the fitness challenge through the record attempt Most people performing burpees.

This is my second experience of taking part in a Guinness World Records event. The first one was in the UK when I was very young. I am excited about this now.

— Andrew Knappett, Vice President of Apparel Group