Cadbury Case Study
Spots V Stripes Campaign
The Results
- Live Events
- 35
- Audience Reach
- 100 million+
- Media Value
- £2 million+
The Brief
Cadbury, the world's 2nd largest confectionary company, sponsored and was the official treat provider to the London 2012 Olympics. To activate its sponsorship Cadbury launched the Spots v Stripes campaign. At the heart of the integrated two-year campaign was Race Season- a core campaign to supercharge consumer engagement - Cadbury wanted to encourage the public to enter to the spirit of the Games by competing online, in person and at home.
The ‘Spots v Stripes’ campaign has helped the Cadbury brand hit a five-year market-share high.