Looking for a unique way to engage the next generation of scientists, engineers and innovators, while highlighting the importance of STEM education in the US, Bayer turned to GUINNESS WORLD RECORDS™ to help launch its annual record-breaking competition amongst college students across the U.S.
In 2017, Bayer announced its first Alka-Rocket Challenge where college students compete to design and launch an Alka-Rocket in pursuit of a record feat for the highest launch of an effervescent tablet rocket. Each year, Bayer invites students nationwide to enter the challenge with a press release and social posts featuring the hashtag: #AlkaRocketChallenge. Four finalists are selected by a panel of globally recognized judges and a fifth is chosen via a Facebook public vote. The five finalists then compete in an official attempt before a GWR™ judge. Though none of the 2019 finalists surpassed Brigham Young’s 2018 record, perseverance was shown by all and the University of Minnesota was declared the winner, taking home a cash prize of $25K.