The Brief
As one of Culture Night Belfast 2018’s headline sponsors, Bank of Ireland UK wanted to offer fast, simple and secure contactless payments to all who attended on the night and showcase exactly how easy it is to pay with a simple ‘tap’ creating the #TapPayGo campaign.
In partnership with Visa, Bank of Ireland UK were also keen to embrace the ethos of Culture Night and put Belfast on the world stage as Culture Night celebrated its 10thanniversary, with more than 250 free events across 100 locations in Belfast City Centre, attracting over 100,000 visitors from Northern Ireland and beyond.
The Solution
Bank of Ireland UK, in partnership with Visa, chose to host an official GUINNESS WORLD RECORDS attempt for theLargest tap dance lesson.The title was decided upon following Creative Record Consultancy from GUINNESS WORLD RECORDS, as a fun play on words to showcase how easy it is to make contactless payments with just a simple ‘tap’.
445 people from age 2 years to 87 years took part in the 30-minute tap dancing lesson and the three-minute performance that followed, resulting in a successful record attempt.
We were extremely proud to join forces with Visa to sponsor Culture Night 2018 – making it easier for people to make fast, simple and secure contactless payments on the night. We also wanted to embrace the ethos of Culture Night by organising Largest tap dance lesson – which was a fun play on how easy it is to make contactless payments with a simple ‘tap’. We would like to thank everyone who took part, they certainly tapped into the spirit of the event to and put Belfast on the world stage.”