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The Results

Press coverage
Over 160 pieces of coverage across online and offline media
Views
More than 174,591 views on YouTube
Money raised
Over £50,000 raised for Covid-19 relief

The Brief

To create an online event for families in lockdown to support parents working from home and caring for and educating their kids full time. The aim was to make history and raise money for charity, whilst reinforcing the message to stay at home during the COVID-19 pandemic.

The Solution

Award-winning children’s book author and illustrator Rob Biddulph partnered with Art World Records (created by Resolve) to lead a step-by-step tutorial on how to draw a Blue Whale surrounded by a colourful rainbow to show support for the UK's National Health Service (NHS). The livestream raised over £50,000 for charities helping those impacted most by COVID-19 and was hosted on Rob’s YouTube channel as part of his #DrawWithRob series. Not only was the record achieved, but the target number was surpassed by four times the number of participants needed!

To share this honour with 45,611 other artists, and to have raised so much money for charity in the process, makes it all the more special. I hope we’ve helped to inspire people of all ages to continue creating beautiful artwork long into the future.

— Rob Biddulph, Bestselling award-winning children's book author and illustrator