Experiential marketing campaigns
Specifically designed to attract and entertain a passing audience, Guinness World Records experiential events are perfect for the likes of shopping centres, festivals, sporting events and corporate hospitality looking for live, family-friendly engagement. They allow people to practise, attempt and even break real record titles in real time.Get in touch
Why engage the public with live marketing events?
Our publicity stunt ideas are fun, fast and the records are deliberately accessible to everyone, making it a dynamic and playful way to attract and entertain passers-by, which also captures media attention. Our expert events team will work with you to create a series of customised experiential activities which pull in crowds, but also communicate your key marketing messages effectively to ensure relevant yet enjoyable record titles for the target demographic.
A high-energy, hands-on live engagement marketing event can be adapted for indoor or outdoor scenarios. As part of the package, Guinness World Records provides:
- Overall event design, record selection and testing, support on recruiting and training of key staff, project management pre/during and post-event, as well as live adjudication at the event and licensing of the Guinness World Records wordmark and logos.
- The whole package can be operated as either a turnkey (off the shelf) or a customised engagement marketing experience designed to fit your business needs.
Live record-breaking stations can be accompanied by Guinness World Records in the form of themed picture opportunities, seaside style cut-out pictures and backdrops with fun props. These offer unique photo opportunities for visitors to capture and share with friends.
It was a brilliant activity. The customers loved it and there was a steady level of interest throughout the day. We are so thrilled that we managed to get a new Guinness World Records title holder too… what a great memory and accolade to come from our Birthday celebrations!
— Alex Caley, Marketing and Events Manager at Meadowhall Shopping Centre
What a fantastic event! The team here had a wonderful time working with the Guinness World Records team and putting together a great event which was enjoyed by many of our guests. We are already looking forward to next year's event and hope that we can smash even more world records!
— Judi Miles, Entertainment & Events Manager at Stageworks Worldwide Productions - Blackpool Pleasure Beach
The Guinness World Records Live! event triggered the enthusiasm of the audience, and attracted thousands of people. I think we can hold more activities like this in the future, to bring lifestyle experiences to more consumers and let them experience the brilliant results!
— Zhao Jianmin, PR Manager of New Bora at FAW-Volkswagen