The Guinness World Records team are here to support you all the way!
Our services are designed to enable you to maximise reach of your awareness campaigns, boost your donor base and bring corporate partnerships to life to achieve vital fundraising goals.
We've put 60 years of record-breaking experience into the creation of customisable record-based solutions which meet your challenges and communication objectives, whatever they might be.
From amplifying awareness of your flagship event to supporting new campaign launches and helping you to engage supportersonline - we can design bespoke campaigns that generate authentic dialogue with your core audience and the media alike.
The Guinness World Records brand holds 97% recognition in the US & UK alone, providing an established stamp of strength and credibility with broad audience appeal which can support you in meeting your objectives.
Our creative team comprises experiential, marketing and commercial expertise so that you benefit from a multi-dimensional perspective and campaigns which make an impact; from identifying a unique record-title and promoting participation, through to spreading the word about your achievement and maximising your record-holder status across core audience touchpoints.
Specifically designed to attract and entertain a passing audience GUINNESS WORLD RECORDS Live! is perfect for shopping centres, festivals, sporting events and corporate hospitality looking for live, family-friendly engagement.
The Live! experience allows people to practise, attempt and even break real record titles in real time. It is fun, fast and the records are deliberately accessible to everyone, making it a dynamic and playful way to attract and entertain passers-by that also captures media attention. Our expert events team will work with you to create a series of bespoke challenges that pull in crowds, but also communicate your key marketing messages effectively to ensure relevant yet enjoyable record titles for the target demographic.
A high-energy, hands-on Live! event can convert any space into the ultimate entertainment hub; it can be adapted for indoor or outdoor scenarios and for a wide variety of locations, from town squares to trade shows or shopping centres.
As part of the package, Guinness World Records provides:
- Overall event design, record selection and testing, support on recruiting and training of key staff, project management pre/during and post-event, as well as live adjudication at the event and licensing of the Guinness World Records wordmark and logos.
- The whole package can be operated as either a turnkey (off the shelf) or bespoke experience designed to fit your marketing needs.
- Live record-breaking stations can be accompanied by Guinness World Records-themed picture opportunities, seaside style cut-out pictures and backdrops with fun props. These offer unique photo opportunities for visitors to take and share with friends.