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Welcome to the home of record-breaking brands and businesses!
"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with." - Senior Publicity Manager, MacMillan Children's Books
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During our trip to this year’s Cannes Lions Festival of Creativity on the French Riviera, we caught up with Greg Stewart, chief executive of the Mobile Marketing Association.
This week Guinness World Records is thrilled to be a guest at Cannes Lions Festival of Creativity, offering delegates the chance to get involved with some exciting record-breaking activities.
Guardian Life Insurance Company of America invited employees and their families to “freeze” in the Scottsdale, Arizona (USA) heat for the Largest game of Freeze Dance (no elimination).
Sun Bingo has just achieved two Guinness World Records titles that were previously held by the company’s competitor GalaBingo.com.
UberEATS and Tizoncito had quite the fiesta last week as they partnered to break the record for the largest serving of tacos.