Indian company Bhima Jewellery wanted to organise an initiative for their annual CSR programme that would benefit young women in their local community.
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"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with." - Senior Publicity Manager, MacMillan Children's Books
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WL Intelligent Technology Co. Ltd in China has just broken the Guinness World Records title for the most robots dancing simultaneously, after 1,069 synchronised machines completed a minute-long routine.
Li Chenyang and Wang Weixin drove a Roewe i6 16T (1.0T) an incredible 11,975 km across 77 cities, and managed to use just 2.99 litres per 100 km.
Dubai Aquarium & Underwater Zoo is now home to the world’s largest OLED screen, following a partnership with Emaar Entertainment and multiple record-breaking electronics company LG.
NBA’s Golden State Warriors star Kevin Durant led 3,459 kids in the world’s largest basketball lesson during an attempt at five venues across India.
To celebrate selling one million Exciter motorcycles, Yamaha Motor Vietnam decided to organise a record-breaking event that would be sure to thrill the country’s bikers.