Instead of predictable self-promotion, create the right story and tell it with energy, authenticity, and a healthy dash of pizzazz.
Welcome to the home of record-breaking brands and businesses!
"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with." - Senior Publicity Manager, MacMillan Children's Books
- Brand awareness
- Sponsorship activation
- Product & Service launch
- Good cause awareness
- Team-building & Employee engagement
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Beverages company Les Brasserie de Bourbon wanted to show the people of Réunion the wide range of products on offer from their beer brand La Bière Dodo, while celebrating the local tradition of picnicking.
LG Electronics and Guinness World Records are celebrating after their collaboration to launch LG’s Centum System Washing Machine was awarded bronze in the Consumer Goods and Retail category at yesterday’s inaugural UK Brand Film Festival.
Asianet News Network Pvt. Ltd. of India recently attempted to set a new world record for the largest tree hug, in honour of the United Nations' International Day of Forests.
Over 300 employees of the German cable network operator Unitymedia became Guinness World Records title holders during a team-building event held at the RheinEnergieSTADION in Cologne, Germany last week.
Using a stunning display of 4,968 paint cans, Grupo PPG Comex, has officially achieved the record for the Largest paint can mosaic.