Instead of predictable self-promotion, create the right story and tell it with energy, authenticity, and a healthy dash of pizzazz.
A group of jewellery fanatics went past 'Go' in a big way earlier this month and traded their way to a new world record for the Most people playing Monopoly (single venue).
You haven’t seen “tall” until you’ve seen this monster sandwich; which has set a delicious new Guinness World Records title.
New Zealand sweets brand RJ's Licorice celebrated its 21st birthday by creating the world’s largest liquorice allsort weighing a whopping 1,105.5 kg.
UHT Semsales sports club in Châtel-Saint-Denis, Switzerland wanted to do something special to celebrate its 20th birthday so they decided to break the world record for the longest marathon playing floorball.
Commissioned by the N Sethia Foundation (UK) its sparkling design has earned it the title Most valuable teapot. From afar, this shining gem of a kettle is dripping in diamonds from every angle. But as you get closer, you see the real reason it’s valued at $3,000,000.
Sandcastle Waterpark in Blackpool, UK celebrated its 30th anniversary last weekend with a successful attempt at the most people down a waterslide in one hour.
The printing company recently received a GWR certificated for creating a business card 728 times bigger than a typical one.
In a bid to push the FFD Vertical Plotter to its limits, it was challenged to draw EXPO visitors’ portraits on a pavilion.
With the 1,100,000 balls representing their logo, Tempo Team broke a record at their recent annual employee’s meeting.
A new car parade record as 144 MG's take to Rockingham Circuit in Corby, Northamptonshire
Thousands of keen swimmers of all ages took the plunge in icy waters recently to set a new record for the largest polar bear dip in Mielno, Poland.
Premium grocery store in Paris highlights it’s speciality for Spanish delicacies by playing host to a demonstration of record-breaking knife skills.
Throats were cleared and voices raised as 100,000 people came together in Dubai to sing their way into the record books.
More than 100,000 selfies collected and added to same online photo album in groundbreaking record
Two chefs combine to stack 242 pancakes in record-breaking tower
UK-based company that helps entrepreneurs and leaders to build global small businesses makes history in London.
Paraguayan brand receives honor from Guinness World Records after its largest harp ensemble campaign wins popular vote
Company's "Tournament Management System" helped organize nearly 3,000 players to enter competition at North America's largest tabletop gaming convention
Piazzagrande builds dessert weighing nearly 1,300 kg and 14 m long, providing dessert for patrons and money for charity