GUINNESS WORLD RECORDS™ DONATE OVER 1,500 BOOKS TO BETTER WORLD BOOKS UK FOLLOWING INTERNATIONAL CONFEX
London, 22 March 2018:Guinness World Records (GWR), the global authority on record-breaking achievements, have donated their books to Better World Books UK - which created a throne of books to celebrate World Book Day. GWR gave 100 Guinness World Records books for every official record attempt at International Confex to mark Engage to Give; the CSR-focused arm of their Engage programme.
Visitors to the stand had the opportunity to join the history books and become the GUINNESS WORLD RECORDS title holder for the Fastest time to set up and topple a set of dominoes (individual). Following many attempts, including a brand-new record-breaking attempt at 22.06 seconds by Fabiana Bertin, Guinness World Records are thrilled to have donated over 1,500 books to Better World Books UK.
Better World Books UK helps rehome books, supporting literacy and education initiatives by selling and donating books that can be reused. As part of BWB’s free book giveaway event for World Book Day, the company constructed a throne using the iconic Guinness World Records books from GWR’s donation and invited the children of Pitreavie Primary School to attend and take home a copy of their favourite edition, plus some extra copies back to their class.
Frank McGerty, Managing Director, Better World Books UK, “It is fantastic to invite the children to see the new book throne and take away copies of the Guinness World Records books. The excitement and enthusiasm of the children was amazing, it just shows what books still mean to people. This is right up our street as always BWB strive to change the world one book at a time.”
Paul O’Neill, GWR’s VP of Creative said: “With CSR becoming increasingly important to companies, Engage presents the opportunity to give a little back to local communities or charity partners through record-breaking. With our Better World Books partnership, we wanted to Engage to Give ahead of World Book Day. Whether the aim is energise an audience, fire up teams or unite everyone behind a common cause, Engage offers all event organisers and planners the opportunity to make their event unique through record-breaking and Guinness World Records can find a record title to suit.”
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and over 1.3 million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives over 18 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.
About Better World Books
Better World Books is a for-profit, socially minded online bookseller that collects and sells new and used books online matching each purchase made on https://www.BetterWorldBooks.co.uk with a book donation, Book-for-Book™. Each sale generates funds for literacy and education initiatives in the UK and around the world. Since its launch in 2003, Better World Books has raised more than £19 million for libraries and literacy, donated over 25 million books, and reused or recycled 290 million books. To learn more about how Better World Books Cares, visit https://Cares.BetterWorldBooks.co.uk.
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