GUINNESS WORLD RECORDS, the global authority on record breaking, is expanding into the Egyptian market through its official partner 3B Premium S.A.E.

The company has appointed its new partner to build its profile and activities in the Egyptian market. Priorities for 3B Premium S.A.E’s include locating and building up a bank of local record breaking talent, along with building relationships with commercial clients who want to add record breaking to their marketing, PR, advertising or employee engagement activities.

Ahmed Makled, 3B Premium's CEO, said: "We are very happy that Guinness World Records appointed us as their agency in Egypt. There is a lot of undiscovered talent here in Egypt which needs to be recognized and highlighted by such an esteemed organization. We are also looking forward to working with not only individuals but with  brands, agencies and government entities to create bespoke record-breaking campaigns that engage audiences through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.

"Egypt is a thriving market and we are looking forward to using the global renowned brand of Guinness World Records to create a unique marketing platform to celebrate anniversaries, brand awareness, CSR initiatives, product launches and activations.  We have hired a team of experts to work closely with the Guinness Worlds Records in creating be spoke solutions for everyone."

Talal Omar, Guinness World Records' Middle East & North Africa (MENA) Regional Director, said: “Egypt is a country that has great potential for Guinness World Records and we are delighted to be working with 3B Premium to build our operations in this territory. Guinness World Records is so much more than just a book, and it’s time to showcase our complete range of products and services to this thriving market.   

"Our new partner will organize many events, known as “Guinness World Records Live!”, which offers the public the chance to compete, attempt and break actual records in real time”.

Ibrahim Gaber, 3B Premium's board chairman, said Guinness World Records will have a vital role in promoting and activating Egyptian tourism through the activities it is carrying out in Egypt.

He added: "The events under the aegis of Guinness World Records  will have a positive outcome for Egyptian tourism and will be in harmony with the policies of the Ministry of Tourism and the Egyptian Tourist Authority (ETA) by hosting international celebrities to shed light on their activities in Egypt," said Gaber, adding the company will embark on its work on the Egyptian market through the official launching scheduled for May 2017  2017.