As part of their global #DoYou campaign, PUMA Sports India Pvt. Ltd. wanted to attempt a Guinness World Records title that would celebrate empowerment and the inner strength of women.
In Berkshire, UK, Simon Berry and Experience Days marked GWR Day by attempting the world's highest bungee dunk.
Hundreds of children and families visiting LUNEUR PARK S.p.A. in Rome, Italy helped create the world’s largest display of toy windmills/pinwheels.
Intel Corporation put on a spectacular light show that has launched the American technology company into the record books for the second year running.
Thai hotel Anantara The Palm Dubai Resort in the UAE launched its gourmet food festival by attempting a brand new Guinness World Records title.
In honor of the third annual Great Pumpkin Giveaway, the Kris Lindahl Team accomplished a Guinness World Records title with a line of 8,672 pumpkins.
Chinese eSports team Wings Gaming took home a staggering $9,139,002 after winning the International 2016 global Dota 2 championship.
Ruth Lorenzo, who came fifth in the 2008 series of British talent show The X Factor, successfully set a new record for the most live concerts in 12 hours (multiple towns).
ADM Milling Ltd successfully broke the world record for the fastest field to loaf in an attempt to raise money for Great Ormond Street Hospital.
The incredible meat feast saw a total of 2,012 pounds of shredded pork successfully prepared to set the record.
It was an incredible moment when 908 brides-to-be congregated outside the Huqiu Wedding Dress City in Suzhou, Jiangsu, China and vowed to become Guinness World Records title holders.
Guinness World Records is partnering with the Virgin London Marathon for the 10th year running, giving participants in the iconic race the chance to become official record title holders.
The annual international light festival in the Russian capital has broken its own record for the largest projected image once again, and this year the video animation was even more spectacular.
Cervecera de Canarias, the mother company of Spanish beer brand Tropical, entertained beach-goers with four incredible Guinness World Records title attempts over the course of two weekends.
To promote the outstanding engine of its new 2017 Silverado HD, Chevrolet set a new Guinness World Records title for Largest banner flown by a vehicle.
Daher International Food Co. (DIFCO), the mother company of Lebanese cereal brand Poppins, achieved two impressive Guinness World Records titles during an event organised to launch the brand’s new packaging in Lebanon.
Forty-one year old professional stunt driver Vesa Kivimäki teamed up with Nokian Tyres to attempt a record that has remained unbeaten for 19 years.
New Zealand sweets brand RJ's Licorice celebrated its 21st birthday by creating the world’s largest liquorice allsort weighing a whopping 1,105.5 kg.
Hundreds of school kids, parents and Unilever employees lined up to high five a mascot in an exciting Guinness World Records attempt ahead of Global Handwashing Day.
Talented Chinese artist Yang Yongchun has created the world’s largest anamorphic pavement art to celebrate the opening of new tourist attraction Nine Color Rose Town in Lijiang, China.