The consumer technology company set up ‘Wish Boards’ in their many retail stores around the country and invited members of public to write messages to soldiers on post-it notes.
Frances Quinn, a former winner of TV baking competition The Great British Bake Off, recently teamed up with Hambleton Bakery to cook up a new world record for the largest Jaffa Cake.
Hundreds of marketers have left their mark at the Marketing Week Live 2017 event in record-breaking style by setting a new Guinness World Records title for the most contributions to a colour by numbers.
Tata Global Beverages Limited (India) hosted the largest gathering of people wearing capes to celebrate the launch of their new Tetley Super Green Tea.
Russian flour exporter JSC MAKFA has achieved a Guinness World Records title after mixing up a mouth-watering 12,716 pancakes ahead of Shrove Tuesday.
Car and motorcycle manufacturer Suzuki Philippines Inc. wanted to make this year’s annual Raider R150 Summit more memorable than ever, so they decided to attempt a Guinness World Records title.
Trophy-winning flairtender Kovacs Gyorgy from Hungary has just achieved a Guinness World Records title for the most flips of a bottle on the back of the hand in one minute.
Indian human resources company HR Anexi Pvt. Ltd. organised a sizzling Guinness World Records attempt to celebrate the 50th anniversary of Jewelex, one of its clients.
Start-up company Medano Coffee Pte Ltd (Singapore) luxury coffee pods feature adds 22K gold dust, while speedy baristas serve up a new title for Nestlé Portugal.
After an enticing game against West Virginia on Monday, fans in the stands set out to beat the UK Wildcats record of 126.4 decibels.
Gaza's Mohammed “Spider-Boy” Alsheikh has just broken the world record for the most full body revolutions maintaining a chest stand in one minute.
When it comes to Guinness World Records titles, Coca-Cola has multiple achievements to its name. Always a forward thinker, the brand has on a number of occasions successfully combined its global appeal with the power of record-breaking to make fans feel part of its story.
Already a heated game between classic rivals University of Kentucky Wildcats and the Kansas University Jayhawks, the Wildcats fans showed their passionate support by thundering into a new record title by registering a 126.4-decibel wall of noise.
Municipalidad Adolfo Alsina (Argentina), has drifted their way into a new record title. On the banks of Lake Epecuén Carhué 1941 people gathered for the Most people floating in a line (unassisted) in an effort to promote tourism of the area.
A dedicated team of 278 Diplom-Is AS colleagues have successfully achieved a new record for the largest ice-cream scoop pyramid with a total of 5,435 scoops.
Four-time Super Bowl champion Adam Vinatieri made another piece of American football history on Friday after setting an incredible field goal record ahead of Sunday's Super Bowl.
Cookie company Nestle Toll House recently marked its #BakeSomeGood campaign with a successful record attempt for the Longest baking marathon title.
The Wildkogel Arena Neukirchen ski resort in Austria provided the perfect backdrop for a successful world record attempt last week for the longest chain of sleds.
Alessandro Bonacorsi – aka "Alle Tattoo" – has permanently etched his name in the record books after completing the world’s longest tattoo session.
Dubai Festival City in Dubai, UAE launched its new multi-media attraction IMAGINE with a spectacular Guinness World Records attempt at the world’s largest water screen projection.