When it comes to Guinness World Records titles, Coca-Cola has multiple achievements to its name. Always a forward thinker, the brand has on a number of occasions successfully combined its global appeal with the power of record-breaking to make fans feel part of its story.
Already a heated game between classic rivals University of Kentucky Wildcats and the Kansas University Jayhawks, the Wildcats fans showed their passionate support by thundering into a new record title by registering a 126.4-decibel wall of noise.
Municipalidad Adolfo Alsina (Argentina), has drifted their way into a new record title. On the banks of Lake Epecuén Carhué 1941 people gathered for the Most people floating in a line (unassisted) in an effort to promote tourism of the area.
A dedicated team of 278 Diplom-Is AS colleagues have successfully achieved a new record for the largest ice-cream scoop pyramid with a total of 5,435 scoops.
Four-time Super Bowl champion Adam Vinatieri made another piece of American football history on Friday after setting an incredible field goal record ahead of Sunday's Super Bowl.
Cookie company Nestle Toll House recently marked its #BakeSomeGood campaign with a successful record attempt for the Longest baking marathon title.
The Wildkogel Arena Neukirchen ski resort in Austria provided the perfect backdrop for a successful world record attempt last week for the longest chain of sleds.
Alessandro Bonacorsi – aka "Alle Tattoo" – has permanently etched his name in the record books after completing the world’s longest tattoo session.
Chinese stunt driver Han Yue teamed up with Nürburgring GmbH to attempt a Guinness World Records title on one of the most demanding racetracks in the world.
Dubai Festival City in Dubai, UAE launched its new multi-media attraction IMAGINE with a spectacular Guinness World Records attempt at the world’s largest water screen projection.
Tom Onslow-Cole managed to reach a speed of 83.8 mph on a Hotels.com motorised bed during the hi-octane attempt at the Emirates Motor Sports Complex, in Umm Al Quwain, UAE.
Guinness World Records adjudicator Mark McKinley returned to Sky 1’s sports comedy panel show A League of Their Own tonight for a record-breaking Christmas Special episode.
One-hundred-and-fifty-five Santas safely landed in Australia on Sunday during an official Guinness World Records title attempt for the Most tandem parachute jumps in eight hours.
The Fellowship Fund for Employees of the Ministry of Health Muscat lit up the City Amphitheatre in Oman with a sparkling attempt to set a new world record.
Al Jazirah Vehicles Agencies and Al Jazirah Ford Racing drifted into the record books in a cloud of pink smoke as part of a campaign to raise awareness about breast cancer in Saudi Arabia.
Indoor skydiving company iFLY celebrated the opening of their third centre in Australia by attempting three spectacular Guinness World Records titles at their venues across the country.
Audio electronics company Ultimate Ears hosted a record-breaking party to celebrate the launch of a new loudspeaker feature that enables multiple speakers to connect and play the same music.
To make the act of switching on the town’s Christmas tree lights even more exiting, Scandiweb constructed an elaborate Rube Goldberg for the people of Riga, Latvia.
Ahead of the first Victoria Bitter One Day International match between Australia and New Zealand on 4 December, Cricket Australia hosted the world’s largest cricket lesson.
Today at the Hammersmith Apollo in London, Guinness World Records presented a certificate to acclaimed physicist Brian Cox for the record most tickets sold for a science tour.