Multinational telecommunications company Vodafone India decided to celebrate reaching a milestone 20 million customers in the Gujarat region in record-breaking style.
Channel 4 radio presenter Stu Tolan has set a new record after completing a 5 hours, 25 minutes and 25 seconds live broadcast underwater in the 11 million litre aquarium at Atlantis, The Palm resort in Dubai, UAE.
Lloyds Banking Group wanted to host an employee engagement event during Mental Health Awareness Week that would be fun, educational and help raise money for the company’s partner charity Mental Health UK.
Dubai Festival City’s new multi-media attraction IMAGINE has just achieved its second Guinness World Records title, after creating the world's largest permanent projection mapping.
How campaigns with a purpose can capture consumer imagination and inspire the crucial feel-good factor.
The Speyside Cooperage Visitor Centre in Moray, Scotland decided to add a record-breaking element to their annual whisky festival in a bid to excite and entertain their guests.
Supermarket chain Lidl (Spain) wanted to organise a fun team-building event to engage their employees ahead of launching a new training program - so they decided to attempt a world record.
Owners of some incredible antique automobiles brought their prized possessions to take part in an incredible record attempt in the nation’s capital of San Juan.
Porsche Cars Great Britain wanted to put their Cayenne model to the ultimate test of power and performance by attempting to break a Guinness World Records title.
Harman International Industries wanted to launch the new JBL Flip 4 Bluetooth speaker in record-breaking style, so they attempted to set a new record for the most Bluetooth speakers playing from a single source.
Instead of predictable self-promotion, create the right story and tell it with energy, authenticity, and a healthy dash of pizzazz.
Beverages company Les Brasserie de Bourbon wanted to show the people of Réunion the wide range of products on offer from their beer brand La Bière Dodo, while celebrating the local tradition of picnicking.
LG Electronics and Guinness World Records are celebrating after their collaboration to launch LG’s Centum System Washing Machine was awarded bronze in the Consumer Goods and Retail category at yesterday’s inaugural UK Brand Film Festival.
Asianet News Network Pvt. Ltd. of India recently attempted to set a new world record for the largest tree hug, in honour of the United Nations' International Day of Forests.
Over 300 employees of the German cable network operator Unitymedia became Guinness World Records title holders during a team-building event held at the RheinEnergieSTADION in Cologne, Germany last week.
Using a stunning display of 4,968 paint cans, Grupo PPG Comex, has officially achieved the record for the Largest paint can mosaic.
Sanki Mayor, a nutritional product company, gathered several people at the Banamex Center to try and break the record for Largest hot chocolate party in honour of its seventh anniversary.
Turkish home and professional appliances manufacturing company Vestel has achieved a Guinness World Records title for creating the largest animated mobile phone mosaic.
Virtual reality has been on the rise in technological world, and to keep up with this growing trend, members of the company YPO, in junction with the company Mobileye, set a new Guinness World Records title for the Most people using virtual reality displays.
Beverage company Coca-Cola HBC Bulgaria has broken the Guinness World Records title for the Largest glass bottle mosaic.