More than 12,000 items have been used to achieve the Largest packaged product number in a stadium in California.

In a fast-moving production that took less than 24 hours, 99 Cents Only Stores used 100 people to position 12,235 products on the field of the Rose Bowl Stadium in Pasadena (US) where the retailer created a gigantic 18,200 square foot "99" display in celebration of its inaugural #99Day customer appreciation event.

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"We wanted to showcase the types of brand names, fresh produce, and seasonal products available at the 99 in a big way – and what bigger way is there than setting a Guinness World Records title," Jack Sinclair, CEO of 99 CentsOnly Stores.

The display included the wide range of merchandise available at the 99 Cents Only Stores, such as cleaning supplies, home goods, pet food, snacks, drinks, cosmetics and more.

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To set the bar even higher, 99 Cents Only Stores also added 2,500 products to create its well-known slogan "Do the 99".

These added products however were not included in the final record title.

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To make sure the items were put to good use, all $20,000 worth of product was donated to the LA Food BankSchool on WheelsAlleviate Skid Row, the Los Angeles Boys and Girls Club and Goodwill Southern California after the successful completion of the record.

Visit our Business Solutions pages or get in touch today to find out how a Guinness World Records attempt could inspire your next CSR marketing campaign or fundraising event.