Brands and agencies have boosted their presence in the annual Guinness World Records book with successful title attempts featuring flying robots, spectacular installations, world beating sports stars and a large gathering of extremely lucky people.

Around 800 brands per year set Guinness World Records titles and around 50 of these incredible achievements – including titles set by Intel, LG, Centre Parcs, Land Rover, Betfair and the National Lottery – made the pages of the 2018 book, an increase from the 40 that were included in last year’s edition.

The Guinness World Records database boasts over 50,000 titles, however, just 4,000 records in total make it into the print edition of the book, which this year has a superhero theme. 

Earlier this week, we caught up with Simon Horne, Senior Publicity Manager at the National Lottery and Andy Carter, Senior Winners Advisor, to get the lowdown on the campaigns around their two Guinness World Records title attempts, the Largest gathering of lottery millionaires and Longest champagne cork popping relay.

Here’s what they had to say:

* To celebrate the launch of our 2018 book, we’re offering one lucky brand or agency an immersive experience with our in-house creative team, along with a pair of Snapchat Spectacles to help record the action. 

To enter the competition, visit the Guinness World Records page on LinkedIn and tell us which Arsenal FC player set a Guinness World Records title for the Highest altitude football dropped and controlled


1. Competition open to employees of brands and agencies based in the UK and Republic of Ireland, excluding employees of Guinness World Records Limited (“GWR”) and their immediate families.

2. Entries must be received by GWR no later than midnight ( BST) on 30 September, 2017.

3. No more than one entry per person will be permitted.

4. Entrants will be deemed to have accepted these terms and conditions and entrants agree to be bound by them.

5. No purchase is necessary to enter this competition.

6. Responsibility cannot be accepted for entries late or lost due to the internet. Proof of sending is not proof of receipt.

7. One (1) winner shall win one pair of Snapchat Spectacles plus one immersive Records Lab experience. There will be no cash alternatives but GWR retains the right in the event that the prize is not available to substitute the prize for an equivalent of equal or greater monetary value.

8. The winner will be selected at random in a draw to take place on or around 30 September, 2017.  The judge’s decision is final and the winner will be notified by email within twenty eight (28) days of the closing date.  Only the winner will be contacted personally.

9. If a winner fails to confirm acceptance of the prize by return correspondence within seven (7) days of being notified, GWR reserves the right to offer the prize to another entrant.

10. The winner may be required to take part in promotional activity.

11. GWR shall not be liable for loss or damage which the winner may suffer in respect of the prize but liability is not excluded for death or personal injury caused by GWR’s negligence.

12. The promoter of this competition is Guinness World Records Limited whose registered office is at South Quay Building, 12th Floor, 189 Marsh Wall, London, E14 9SH.

13. GWR will hold your personal data (name and email address) to ensure compliance with these rules and to supply you with the prize if you win.  Your personal data will not be sent to any party except as required to administer the competition.

14. The terms of this competition are subject to English law

15. Please retain a copy of these terms and conditions for future reference