After another action packed week at the Cannes Lions Festival of Creativity, our SVP of Global Brand Strategy Sam Fay gives her favourite moments, key takeaways and top tips for those attending the festival for the first time.
While the week saw a number of highlights for Guinness World Records - from record attempts on the beach from the MMA, to partnering with ICCO at the House of PR - according to Sam it’s the learning, creativity and networking that make Cannes Lions an unmissable event.
Check out the vlog in the player below to hear what Sam has to say.