During our trip to this year’s Cannes Lions Festival of Creativity on the French Riviera, we caught up with Greg Stewart, chief executive of the Mobile Marketing Association.
 
Greg talked us through the latest innovations in mobile marketing technology, along with his plan for ‘finally becoming a cool Dad’ in the eyes of his teenage daughter. 
 

In Conversation with Greg Stuart, MMA CEO - Cannes Lions 2017 from Guinness World Records on Vimeo.

 
Spoiler alert! Greg’s ‘cool Dad’ plan involved a Guinness World Records title attempt on the Cannes Lions beach for Most self portraits photographs taken in three minutes, one of the most hotly contested world records in recent times.
 
Previous record holders have included Dwayne ‘the Rock’ Johnson and current title holders Alan Shearer and Newcastle School for Boys at 134 selfies in three minutes.
 
Previously at Cannes Lions we spoke to our House of PR host, Charlene Corrin, General Manager of the International Communications Consultancy Organisation (ICCO), the voice of public relations consultancies around the world. Catch up here: Guinness World Records Cannes Lions vlog - In conversation with ICCO
  
With the Cannes Lions Festival spanning two giant exhibition spaces and spreading all the way down the Croisette, and with events taking place in the cabanas, on the beaches and in the hotels, there is so much to cover. If you enjoy this small taster, why not pay us a visit at the festival next year?