It's not only amazing and talented individuals that make it into our best-selling annual book, because some of the world’s most well-known and successful brands have secured a place in Guinness World Records 2016, out now.
Here’s a preview of a few of the powerful game-changing feats that have earned major brands recognition in the 2016 book…
Eurostar – Largest champagne tasting event
Eurostar marked its 20th anniversary in record-breaking style with a campaign that also highlighted chef Raymond Blanc’s work in transforming the on-board dining experience for its business premiere customers. On a journey from London to Paris, 515 people took part in the champagne tasting event which attracted media attention from Mail Online, Metro, Yahoo and Event Magazine.
Marc Noaro, Service and People Director, Eurostar, said: “We’re honoured to have made it into the Guinness World Records annual book for 2016 for the largest champagne tasting ever. I hope everyone will join me in raising their glass to mark this occasion.”
Bestival – Largest disco ball
In 2014, the award-winning four-day boutique music festival, Bestival was challenged by multiple Grammy award-winning musician and co-founder of CHIC, Nile Rogers to make the world’s biggest disco ball to accompany his set. The ball, which measured 10.33 m in diameter, was launched into the sky and spun at the incredible festival finale.
Weetabix On the Go Breakfast Drinks – Fastest milk float
Cereal giant Weetabix highlighted the convenience of its new On the Go Breakfast Drinks by creating the fastest ever milk float. The vehicle, which began as a traditional 4 mph float, reached a speed of 85 mph (136 kph), skillfully assisted by World Rally GB Class driver Rob Gill. The attempt received coverage in Daily Star, Metro, The Sun and The Daily Mail.
Honda UK and Team Dynamics UK – Fastest lawnmower
Named the Mean Power, and driven by Top Gear writer Piers Ward, Honda’s lawnmower reached 116 mph (187 kph) and gained international coverage.
Ellie Ostinelli, PR Communications Manager – Cars, Honda UK, said: “We’re delighted to be included in the 2016 Guinness World Records book. Having a Guinness World Records title is a great endorsement of the Honda Mean Mower and it’s fantastic that this will also be seen by the millions of people around the world that buy or download the book.”
KINDER Canada – Most people unwrapping a candy simultaneously
Kinder celebrated its 40th anniversary and launched its “Unwrap a Smile” campaign by inviting 817 fans to become the most people unwrapping a candy simultaneously, as they each opened a KINDER SURPRISE egg. It generated significant interest, especially on social media.
