Massive kilometre-wide projection based on roulette wheel earns airline two titles and a huge prize for one lucky plane passenger.
It's back! Series six of the hugely popular show kicks off tonight – giving viewers the chance to see weird and wonderful Guinness World Records attempts involving everything from motorbikes and hula hoops to biscuits and even a poodle.
American YouTube star and professional competitive eater Kevin "LA Beast" Strahle has been on a record-breaking frenzy over the past two weeks, achieving four Guinness World Records titles during Facebook Live broadcasts from our New York HQ.
Tropical music star sets new titles for Most Top 10 hits on the Billboard Tropical Airplay chart (female) an Most wins of Premio Lo Nuestro by an individual.
Guinness World Records’ most prolific record breaker Ashrita Furman is back with another jaw-dropping attempt: Most matchsticks extinguished with the tongue in one minute.
In honor of her mother, Cristi achieved one of the most incredible journeys of her lifetime: being the first woman in history to attempt the record for Longest open saltwater SCUBA dive (female).
In this week’s Japan Tour video, we travel to Wako in the Saitama Prefecture to watch Sadatoshi Watanabe attempt three intense skipping Guinness World Records titles.
Global leader in record-breaking establishes representation on East and West Coasts.
Dubai Festival City’s new multi-media attraction IMAGINE has just achieved its second Guinness World Records title, after creating the world's largest permanent projection mapping.
Thousands of women from across India came together to take part in the world’s Largest Kaikottikali dance earlier this month.
How campaigns with a purpose can capture consumer imagination and inspire the crucial feel-good factor.
Nugget Boy Carter Wilkerson has now been on a one-track mission to earn his nuggets - and while he hasn’t yet reached the initial goal of 18 million, he has achieved the record for Most retweeted message on Twitter- formerly held by Ellen DeGeneres and her iconic Oscars selfie.
Well known TV chef Devwrat Anand Jategaonkar from India wanted to use his impressive culinary skills to attempt an official Guinness World Records title for the largest margarine sculpture.
The kidney dialysis service achieves Guinness World Records title as part of their development and training program, Villagewide.
There have been numerous super-sized chocolate creations that have set records since Guinness World Records started documenting incredible achievements, but few will have matched the scale of the new title holder for the Largest chocolate truffle.
This week we're placing the spotlight on a comic book artist who has influenced the industry with his tremendous work since the 1940s and now holds the title for Oldest comic book artist.
Yesterday the one and only L.A. Beast visited our New York City office to take his competitive eating skills to a record-setting level.
To mark Star Wars Day, we’ve delved deep into the Sarlacc pit-like depths of our database to bring you ten of our favourite Star Wars-related Guinness World Records titles.
In total, over 150,000 tickets have been sold for Professor Brian Cox Live, with the UK leg of the tour concluding at its biggest venue to date, Wembley Arena.
Martial arts master Kerim Duygu from Germany has literally smashed the record for the most baseball bats broken with shins in one minute.