A pair or luxurious lips valued at $757,975 Australian dollars have earned diamond jeweller Rosendorff Diamonds the glamorous Guinness World Records title for Most valuable lip art.
The record attempt, which took place in Perth, Australia, was organised by Rosendorff on 7 September 2018 to celebrate its 50th anniversary in style. Rosendorff is a specialist diamond jeweller, founded in 1963 by Craig Rosendorff.
"At Rosendorff Diamonds, we pride ourselves on excellence, and what could be more excellent than holding a Guinness World Records title," Charlie Octavia, model for Rosendorff.
The artwork was designed and executed by make-up artist Clare Mac, who painstakingly placed all the diamonds on the model’s lips over the course of two and a half hours.
Clare first applied a layer of black matte lipstick, and then attached each diamond to the lips using false eyelash adhesive.
The diamonds, 126 in total, were selected from Rosendorff’s own collection, and amassed a total carat weight of 22.92ct.
Writing on Instagram recently, Clare said: "Since we are so close to the end of the year I thought I would start sharing some of my 2018 highlights and working with over $750,000 worth of real diamonds from @rosendorffdiamonds and setting the World Record for Most Valuable Lip Art is not only a years highlight but a career one!! 🙌💎 My Stunning and very patient model @charlie.octavia.photo looks incredible doesnt she!! >>Swipe for the close up of the lips!"
Protecting the costly diamonds ($757,975 AUD / £418,106.00 GPB / €467,361.02 EUR / $540,858.59 USD) was a high priority, and a police officer was on site to dissuade any trouble. After the attempt, model Charlie Octavia was whisked away to the jeweller's vault, where each diamond was carefully removed by Mr Craig Rosendorff himself.
Ensuring they adhered to the strict guidelines and months of preparation was the hardest part of the challenge according to Rosendorff.
"Endless hours of researching, designing, planning, trialling and liaising to ensure we qualified for the record was quite challenging, but that's what makes having a Guinness World Record such a prestigious achievement," added Charlie.
"We are so incredibly honoured to be a record holder. Thank you Guinness World Records for this incredible opportunity!"