Licensing
Guinness World Records is a unique combination of extraordinary, fascinating, quirky, factual entertainment and global, unchallenged and durable authority.
The unquestioned global authority and credibility of the Guinness World Records™ brand translates into two distinct corporate licensing areas:
- Trademark licensing – Guinness World Records can endorse your marketing campaign to reinforce your product’s record-breaking achievement.
- Customised book editions – Your record-breaking success can be promoted by having a unique showcased version of the world’s best selling book.
The unique blend of inspiring entertainment and educational attributes has led to highly successful consumer product campaigns as well as best-selling new products:
- Promotional licensing – Spectacular, unique and fascinating content can bring a new fresh angle to your consumer product campaign.
- Product licensing – our highly adaptable brand extends to a variety of global products and technologies, from video games to stationery.