GWR: A Unique PR Opportunity for you

So what can our brand do for yours?

At Guinness World Records, our Adjudications Team works successfully with companies every day to break world records, helping them to promote their brands, their goods and their services. From large-scale events involving thousands of people to adrenaline-pumping stunts by individuals, we adjudicate hundreds of record attempts around the globe each year.

And when we attend an event, so does the media - just look at the video below as an example. The Guinness World Records brand ensures that an event becomes a PR juggernaut like no other, and guarantees the kind of media coverage that very few advertising budgets could buy.

Our Adjudications Team will help you find the right record for your client, walk you through the application process and provide advice on the guidelines that the client must follow to break a record. You can also hire a GWR adjudicator to attend the event, to evaluate the record attempt and (if the record is broken) present a certificate to your client on the spot.

 

Invite a GWR Representative

 

On Site Record Certification

What is adjudication?
It is possible to hire an adjudicator to verify your record live and on-the-spot. If you require this service, a dedicated adjudicator will be responsible for your claim and it will be processed instantly. You will have support in finding the right record category for you, and any questions you may have – for example, about specific rules relating to your record attempt – will be answered immediately.

 

What are the advantages of inviting an official GWR adjudicator to a record attempt?
The record will be instantly verified and officially announced on site. What’s more, the presence of an official GWR adjudicator will also lend authenticity to the record attempt and raise its profile. Best of all, this service provides you with valuable PR opportunities, since the adjudicator can hand successful record-breakers a certificate live and in person if their record-breaking attempt is successful!

 

Does inviting an adjudicator come with a cost?
Yes, the adjudication fee depends on the location, but it also depends on the number of records, adjudicators and days involved. Travel and accommodation costs will also have to be covered by the organizers of the event.

 

Does Guinness World Records offer support in advertising the attempt?
Our internal Press Office will be available to review your press release and post it on the media zone section of our website, which receives 11 million visitors per year.

 

What else does GWR offer to claimants as part of the adjudication service?

  • Our adjudication team can offer great support in finding the right record for the event. All questions related to the record and guidelines will be answered straight away by the adjudicator who had been assigned to your attempt.
  • On the day, a framed certificate will be presented on stage, providing you with great photo opportunities.
  • You will be offered use of the GWR logo for a period commencing two weeks prior to the date of the record attempt, up to and including the day of the record attempt, for
    • Posters (max 20)
    • Leaflets (max 5000)
    • Websites (max 2)
    • Banners (max 10)
    • T-Shirts (max 200)
    • Newspapers/Magazines (advertising) (max 5)
  • The opportunity to have an article covering the build-up to the record attempt published on our website, along with photos: http://www.guinnessworldrecords.com/adjudications/
  • Likewise, following a successful outcome to the record attempt we will update the story and keep the article on our website.
  • Our adjudicator is available for interviews and press conferences, and can deliver speeches if needed.

 

If an adjudicator is present on site, do we still have to submit all evidence listed and detailed in the Record Breakers’ Pack?
In general, no - but there are exceptions when the presence of an adjudicator is not enough to verify the attempt. For marathon records, for example, we will still require a logbook, which will be checked by our adjudicator upon arrival – as our adjudicator will not be able to be present throughout the duration of the attempt.

 

What events can benefit from this service?
We carry out on-site adjudications for:

  • Corporate activities
  • Product launches
  • Marketing and PR events
  • Charity functions

 

What languages do official GWR adjudicators speak?

  • Arabic
  • Danish
  • Dutch
  • English
  • French
  • German
  • Greek
  • Hungarian
  • Italian
  • Japanese
  • Mandarin
  • Norwegian
  • Portuguese
  • Romanian
  • Spanish
  • Swedish
  • Turkish

 

Where are GWR adjudicators based?
Most of our adjudicators are based in London, UK, but we also have adjudicators based in:

  • New York, USA
  • Beijing, China
  • Sydney, Australia
  • Tokyo, Japan
  • Hamburg, Germany

 

Will the adjudicator bring his or her own measuring devices?
Yes, but there are exceptions. For example, in the case of weight-related records involving heavy items, the organizers will have to provide appropriate weighing scales.

Invite a GWR Representative