Case Studies

INTEL

Intel teamed up with Guinness World Records to set a new world record for the Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously. The record attempt marked the culmination of a full year’s R&D work and required no fewer than 100 illuminated drones to be launched at the same time.

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Jaguar UK

Jaguar wanted to celebrate its 80th Anniversary in style and was also looking for a unique way to present its all-new practical sports car, the Jaguar F-PACE, to the world’s automotive media at the Frankfurt Motor Show.

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Minecon

The annual Minecraft convention Minecon in 2015 was the largest convention for a single videogame in terms of ticket sales. The organisers wanted to host activities that would immerse their fans in the game and celebrate their record.

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Hyundai

Hyundai Motor Company wanted to increase consumer engagement and generate awareness of its flagship Hyundai Genesis line. Guinness World Records inaugurated a new record title that would highlight their core objectives: the Largest tire track image.

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Meadowhall

For it's 25th anniversary, Meadowhall, the fourth largest shopping centre in the UK, organised a spectacular weekend of record-breaking for its visitors by hosting Guinness World Records Live! event.

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Hennig-Olsen

Henning-Olsen, a modern ice cream factory in Norway, wanted to celebrate its success and maintain its strong position in the competitive ice-cream market by creating something that would engage and delight consumers.

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Macy's

Every Christmas, Macy’s reprises its signature ‘Believe’ campaign benefiting the Make-A-Wish Foundation. For 2014, Macy’s aimed to maximise customer engagement with a new interactive website and a record-breaking element!

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PNC

PNC Group were celebrating the 10th anniversary of their CSR programme, 'PNC Grow Up Great', aimed at prepping children for early school and life success. To highlight the program's key focus, quality childhood education and vocabulary development, the company took on the challenge for Largest vocabulary lesson.

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Mini

For the launch of its latest model, MINI choose a Guinness World Record attempt for a series of engaging live events, helping to deliver powerful PR across Europe’s highly competitive automotive market.

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Medibank

To help boost their earned presence during their 2015 end of financial year campaign, Medibank wanted to inspire to get active by inviting people to take part in a Guinness World Records attempt for the Largest spin lesson.

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EF Education First

EF Education First, a leading international education company that focus on language, academia and cultural experiences, wanted a fun and meaningful way to bring students and staff together to celebrate the company’s 50th anniversary. Founded in 1965, EF’s mission is to ‘Open the world through education’, with schools and offices in more than 50 countries. In honor of EF’s joyful dance tradition, which was established in EF’s very first program - Summer language holiday courses abroad - the company decided to mark the occasion with a dance themed record attempt.

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Bestival

When the prolific Nile Rodgers, multiple grammy award-winning musician and co-founder of CHIC, challenged Bestival co-founder, Rob da Bank to make the world’s largest disco ball to accompany his set - the challenge was on to make it happen!

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Banco Santander

During the annual Copa Libertadores football tournament, Banco Santander, one of the largest banks in Latin America, wanted a way to reach the passionate group of Latin American football fans and further engage them during the competition.

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PwC

Looking to bolster its “Earn Your Future” youth education initiative, PwC attempted the record for largest financial literacy lesson to excite and engage PwC staff, as well as impact the campaign's youth.

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IKEA

To celebrate 25 years in the UK, IKEA wanted a fun event to unite its stores across the UK and Ireland, and engage customers with the brand's Swedish heritage.

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