The Results

Media Reach:
4+ Million Impressions
Media Coverage:
ABC News, LA Times & The Washington Times

The Brief

The University of California, Irvine (UCI) has an ongoing tradition of attempting a Guinness World Records title to kick-off their Welcome Week festivities. The tradition began in 2010 and has since become a well- known Welcome Week activity that brings incoming freshmen and returning students together.

Over the years, the Guinness World Records attempt has served as an epic ice-breaker that allows students to connect with each other, create new friendships, become engaged in campus life and, best of all, leave with an unforgettable memory.

The Solution

In continuing the tradition of attempting competition-based world records, UCI’s student government leadership team organized its sixth record, this time for the Largest game of capture the flag. With the anticipation of making history again, thousands of students participated in the record attempt and a new Guinness World Records title was set with 2,888 participants.

The first record, achieved in 2010, was for the Largest game of dodgeball. It had 1,745 students and the university broke that same record in 2011 with 4,000 students and again in 2012 with 6,084.

In 2013, UCI achieved the record for the Largest water pistol fight, with 3,875 students. In 2014, they broke the record for the Largest pillow fight with 3,813 participants. As with each Official Record Event, a Guinness World Records adjudicator was present at the events to monitor the attempts and award a certificate when the records were deemed successful.

I know how excited the students are to break records every year. I’m happy to continue this tradition and to have this as a part of Welcome Week to begin the year.

— Nicole Dizon, Student Services Vice President at ASUCI