The Results

Total number of participants
403
Total funds raised
£145,000 (+20k to target)
Coverage received
BBC UK, TIME OUTDOOR, ITV, THE SUN

The Brief

To celebrate the legacy and inspiring story of the late Stephen Sutton, the Teenage Cancer Trust decided to tick an item off Stephen’s bucket list on his behalf, with a record attempt for the Most tandem parachute jumps in 24 hours. Stephen himself had managed to raise over £5 million for young cancer patients – earning himself an MBE. The aim of this attempt was to continue his work, raising funds to support young people in the UK living with cancer.

The Solution

The Guinness World Records team worked with the Teenage Cancer trust to amplify their fantastic campaign #Skydive for Stephen. They needed to recruit volunteers for the jump and boost fundraising efforts. The story was supported online by Guinness World Records global digital activity, and an official Guinness World Records judge attended on the day to verify the attempt and to present the coveted Record Holder certificate to all of those that took part.
 
The record attempt was a resounding success; with over 400 tandem jumps taking place in just 24 hours, and £145,000 generated - £20,000 more than expected! Thanks to the collaboration between Teenage Cancer Trust and Guinness World Records, the well-deserving record attempt also benefitted from international, national and local coverage.

Stephen has helped Teenage Cancer Trust move our work for young people with cancer forwards and, even after his death, his positivity and inspiration continues. Not only did we achieve a Guinness World Records title today, but we raised money that will help support teenagers and young adults across the UK facing a diagnosis of cancer.

— Katie Collins, Director of Fundraising & Marketing, Teenage Cancer Trust