The Results

Social Media Engagement
The video they produced received over 19k views on Facebook
Engagement
Around 70 members of the Perfetti Van Melle team worked together to achieve their record
Record Broken
1,365 mint dispensers successfully set up and toppled in domino style in three minutes

The Brief

Perfetti van Melle is a leader in the confectionery and gum industry in Europe. Following a record-breaking year in the UK, PVM wanted to surprise their employees at their Winter Conference with the opportunity to become Guinness World Records™ title holders together.

Smint case study image

The Solution

Perfetti van Melle were looking for a fun and inspiring team building event which would incorporate the Smint branding. Focusing on this, Guinness World Records' in-house consultancy team, The Records Lab, worked closely with PVM to create the perfect record title for the company to break. They decided on the record Most mint dispensers set up and toppled in a domino fashion in 3 minutes, a title which fulfilled the criteria perfectly and helped promote PVM’s achievements and products.

Working together as a team to determine which method of assembling the dispensers would maximise their chances of achieving the record, the team then watched for three suspenseful but exciting minutes of record-breaking, as one by one the topple rippled down the line. Overseeing the action was an official Guinness World Records adjudicator to provide on the spot verification. Finally, the Perfetti van Melle team were awarded their Guinness World Records certificate with a presentation, finishing their conference on a jubilant and celebratory note.

Smint case study certificate presentation

Feeling inspired? Contact an account manager today to make your next employee engagement event a record-breaking one.

"The entire Guinness World Records team were incredible, helping us find a meaningful yet challenging record and ensuring that the day itself was one to remember. The best part was seeing how everyone bonded as they came together to achieve the record. You could see how invested everyone was as that last Smint pack tumbled, with celebrations and that champion feeling lasted well into the weekend."

— Roel Nouws, Perfetti Van Melle - PVM UK