The Results

Broadcast coverage:
OVER 750 PIECES IN 30 COUNTRIES
Print and Online:
COMBINED READERSHIP OF OVER 75M
Social Media:
OVER 750,000 VIEWS ON YOUTUBE

The Brief

Jaguar wanted to celebrate its 80th Anniversary in style and was also looking for a unique way to present its all-new practical sports car, the Jaguar F-PACE, to the world’s automotive media at the Frankfurt Motor Show.
 
Jaguar’s creative agency, The Brooklyn Brothers, came to the Guinness World Records™ team with one ambition: to break the Guinness World Records title for the Largest Loop the Loop in a Car – a gravity-defying stunt that would wow the media and showcase the new car’s exceptional performance, agility and strength.

The Solution

Months of planning went into ensuring that both car and driver could complete this Guinness World Records challenge. Precise physics, angles, speeds and dimensions were considered by a team of experts including structural engineers, mathematicians and safety experts.
 
The Jaguar F-PACE was driven with daring precision by expert British stunt driver Terry Grant. The car sped through the specially built structure (measuring a record-breaking 19.08m in diameter), using its sports car derived technology and world-class collection of safety features to complete the record loop and officially signal the opening of order books worldwide.
 
The attempt took place at night at the Niederrad Racecourse, Frankfurt, and was captured in breathtaking style in a multi-camera film shoot. The resulting video was an instant hit on social media.

The F-PACE is a family car that is fast, fun and full of charisma, so completing the Guinness World Records title for the largest loop the loop was the perfect reveal moment. The F-PACE is packed full of innovative technology and features the world’s most-advanced in-car entertainment system, matched with super-fast WiFi connectivity.

— Fiona Pargeter - Global PR Communications director , Jaguar Land Rover