The Brief
In June 2013, Fiji’s national airline was rebranding to its original name of Fiji Airways. The new brand identity and service, based around an authentic Fijian experience, also coincided with the delivery of a new aircrafts. As part of its launch in New Zealand, Fiji Airways wanted to do a PR stunt with a difference, something fun linked both to the brand and its product. Fiji being one of the favourite honeymoon destinations for New Zealanders, the company decided to give Kiwi couples the chance to win a wedding like no other – one taking place at 41,000ft in the air! The ceremony would take place on board its flagship brand new Fiji Airways A330 plane from Auckland, New Zealand to Nadi, Fiji Islands.
The Solution
With this mind, Guinness World Records worked closely with Fiji Airways to create a solution which enhanced Fiji’s Airways initial concept and inaugurated a new category for the Highest altitude wedding. To launch the competition, Fiji Airways partnered with New Zealand’s More FM to give five Kiwi couples the opportunity to win their wedding in the sky and dream honeymoon in Fiji. The week-long competition received 441 applications and achieved the key objective to raise awareness about both the rebranding and product. The Guinness World Records achievement was revealed as a surprise to the lucky couples shortly after they had taken their vows. The media coverage generated reached a global audience of 16 million, helping introducing Fiji Airways to the world and promoting Fiji as a wedding and honeymoon destination.
Watch the video below.
This was a unique idea to get five couples married on board, in our bid to raise awareness of the new airline branding and of Fiji as a wedding and honeymoon destination,” said Swift. “With our new brand identity & service, based around an authentic Fijian experience, a couple’s Fijian wedding really can start the moment they set foot on board. We’re delighted that we were able to set a new Guinness World Records title. We kept this as a surprise for our five couples and it was great to see their reaction when they found out they were part of this world record.