EF Education First case study

EF Education First, a leading international education company that focus on language, academia and cultural experiences, wanted a fun and meaningful way to bring their students and staff together to celebrate the company’s 50th anniversary. Founded in 1965, EF’s mission is to ‘pen the world through education’, with schools and offices in more than 50 countries. In honor of EF’s joyful dance tradition, which was established in EF’s very first program - ‘Summer language holiday courses abroad’ - the company decided to mark the occasion with a dance themed record attempt.

EF turned to Guinness World Records for a challenge that would enable every EF team member to feel personally involved in the worldwide anniversary celebration as well as showcase the global nature and unique locations associated with EF’s work.
Leading up to the 50th celebration; staff, teachers, and students organized themselves into various teams to create a video that featured them  dancing to the beat of “Hello Hello Hello”, in a bid to set the Guinness World Records title for the Most nationalities in an online video album of people performing a choreographed dance. 

This wasn’t just any dance, but a dance specially choreographed to a song written and composed by EF’s staff. Participants across 52 countries, from Buckingham Palace to the Great Wall of China, the dry African savannah,  tropical jungle of South America, crystal waters of the Great Barrier Reef and  the blue European skies, took part in the attempt! Participants also competed for awards such as the “best video” across 10 categories.

For a company that has grown to a team of over 40,000 staff, this competition successfully achieved the goal of creating a meaningful experience that will forever resonate with its students and staff.