Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.
Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.
The power of record-breaking
Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe.
Could you become Officially Amazing?
Over 63 years of record-breaking authority
50,000 + current records on database
47,000 record enquiries from 178 countries annually
6,000 records approved annually
1,000 brand activation's in 77 countries annually
97% brand recognition (US/UK)
141M + books sold to date globally
3M + books sold in 2017
100 + countries
Each annual title contains thousands of records, with 80% new and updated every year
1,000+ hours of owned footage
Programming sold to 120+ territories
Original branded productions in 19 territories
Officially Amazing most consistently gives CBBC their highest share of the day
14.3M + Facebook fans
2.7M + YouTube subscribers
264M + YouTube views in the last year
39M + minutes viewed on YouTube in the last year
208,000 + followers on Twitter
1.5M viewers on Google+
2.8M + Instagram followers